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Greenville News Article Regarding Planned
Superplay USA at Magnolia Park>
February 11, 2010 - A 50,000-square-foot
space in the Magnolia Park Town Center development will
be transformed into a mammoth playground for families.
Frank Entertainment of Jupiter, Fla., will open a Superplay
USA bowling and family entertainment center in a portion
of the building that was home to the Montgomery Ward department
store on Woodruff Road. Rick Albertson, director of real
estate for The Frank Entertainment Companies, said the
building’s owner has to complete its work and “turn
the space over to us prior to us doing our work.” “Once
the space is turned over, we can complete our work in 90-120
days,” he said.
Menin Development, based in Palm Beach,
Fla., is the owner and developer of that 66-acre former
mall property. The company acquired the old Greenville
Mall site on Woodruff Road in March 2007 for $52 million.
Frank Entertainment is the second tenant to announce plans
to locate in Magnolia Park. Rooms to Go purchased nearly
1.3 acres at the Magnolia Park last year with plans to
build a 35,000-square-foot super store on the site, Menin
said.
Frank Entertainment officials said Superplay
USA offers an entertainment and dining along with a state-of-the-art
family playground. The company said its Greenville location
will feature 34 lanes of bowling, laser tag, an interactive
game room, sports bar, martini bar, party rooms, and a
billiards room. Albertson said Greenville is a good location
for Superplay because demographics show it has a lot of
young families and young adults with high education levels
and good incomes. Also, he said,
there is no venue similar to Superplay in Greenville, “let
alone one with this level of fit and finish.”
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